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Further streamlining: The stripes disappear (5)
Further streamlining: The stripes disappear (5)
To the dismay of many, the colors of the rainbow has disappeared from the Apple logo in recent years. In return, the apple has become more stylish and the "hippie" image has been dropped for a cool look. Who hasn't looked with admiration at the shining white logo on a PowerBook? After the introduction of Appleís Garamond fontface one can hardly imagine a simpler and more clear image. The Apple logo was further cultivated from around March 1998, where the new Macintosh PowerBook G3 had an all white apple logo on the lid. If you opened the lid, you could still find the rainbow colored Apple logo, placed below the screen. According to Linzmaier, it was once again Steve Jobs, who decided what the logo should look like [14]. Here is the original packing from a PowerBook G3, which have both an all white and an all black Apple logo printed on it: When the iMacs were introduced in August 1998 (were announced in May 1998) it was the first Macintosh ever, without the rainbow colored Apple logo at all. A slightly raised logo in the same color as the iMac was found on the back and on top of the machine. Here is an illustration of two iMac's when they were introduced in new colors, seen from behind: If you bought an iMac, the striped Apple logo hadn't entirely disappeared - you could still find in the system software of Mac OS 8 and including version 9, for example in the "Apple menu" and in the "About this computer" window: In the transition of 1999 and 2000 Apple made an other revision of the companies, the vendors and others use of the Apple logo. It was decided that the company name "Apple Computer" from now on should appear as "Apple". The rainbow colored logo was officially declared deceased, and neither Apple nor the vendors were allowed to use the colorful logo anymore. For Appleís use of the logo, a set of five logos in separate colors, were taken from the old rainbow logo. The new logos appeared slightly raised, to illustrate the apple logo in clear plastic on Appleís new iMac's. Here is a version in purple. Apples forhandlere og øvrige partnere måtte kun benytte Apple-logoet i en "flad" udgave, enten i sort eller rød. Appleís vendors and other partners were only allowed to use the Apple logo in a "flat" version, either in black or red. Apple wrote in a updated corporate identity guideline-document the following: "Like our products and our customers, the Apple brand continues to evolve. To reflect this, we've made some important changes to the Apple logo and how we use it, and how we expect our channel to use it, too. Don't worry: We haven't replaced the logo, just updated it. We'll continue to reflect who we are and what we stand for as a company in the same timeless symbol: an apple with a bite taken out of it. We've reduced some of the clutter in the original design, however, and updated the way we use color and light. In other words, we've taken the same standards of style and innovation that make our products and our design unmistakable and applied them to the company logo. Instead of rainbow stripes, solid colors. Instead of just one solid color, a palette of logo colors to suit a variety of uses. Solid colors emphasize the timeless shape of the Apple logo. [15] The replacement of the rainbow colored apple logo was a long process, starting prior to these expressions from Apple. On their web site, you could still find the rainbow colors in the navigation bar in April 1998, but the logo was probably replaces by the launching of the iMac (as seen on the archived versions on web.archive.org). Here is an example from www.apple.com, April 1998. Here is an example from www.apple.com, November 1999. In Mac OS X, the rainbow colors also disappeared from Appleís system software: The Apple menu is still there, but the colors of the apple has all gone. In addition, the apple logo on the new iMac with flat-screen, introduced in 2002 and later on, the new 23" flat-screen, the eMac, and the Xserve, appeared in shining silver. Here is the large silver logo on the front of the eMac. The chapters of the history of the Apple logo: [#] The history of the Apple logo - a new series of articles at Macnyt [#] The early start and a missing graphical identity (1) [#] The genesis of the world famous apple logo (2) [#] The apple logo in the first printed matters (3) [#] The logo on the computers - a sign of quality (4) [#] Further streamlining: The stripes disappear (5) [#] Later interpretations of the logos meaning (6) [#] Sources to the history of the Apple logo (7)
02-07-2002, kl. 22.19 - Kategori: Historisk Set
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