Later interpretations of the logos meaning (6)
One thing is, what a designer and others put into the making of the logo, as it is being made. Some else is, how the logo later on have been interpreted, and what the official explanation of the logo is. Many feel to day that the rainbow colors creates psychedelic associations, that fits the alternative, a little flipped and creative image, that Apple acquired over the years, among others with their "Think different"-campaign. Others have suspected a quite clear comment to the IBM company that, at the creation of the Apple logo was archenemy an competitor to Apple. It is Per Mollerup, who in his thesis "Marks of Excellence" writes, that the stripes in the apple logo plays on the comparison with IBM, that also uses a striped logo [16]. The polychrome Apple logo sets a creative and anarchistic distance to the monochrome and more boring IBM logo, representing a company that Apple regarded as stiff and conservative. Which logo signals most creativity and user friendliness?Per Mollerup has in fact had an official explanation from Apple (referenced in his book to Apple Law Department, 17th of August 1994) on the meaning of the trade mark, which reads as follows:
02-07-2002, kl. 22.20 - Kategori: Historisk Set
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